Small business2021

Perfect Network

A single page that explains a multi part business without losing the reader.

Home page of the Perfect Network website

About the client

Perfect Network connects environmental and social projects with the customers and supporters who can sustain them, through a mix of consulting, software, and outreach.

Project need

A business that spans consulting, a software platform, and marketing is easy to describe badly. Listing all three tends to leave visitors unsure what the company actually does.

The company needed something concrete that potential partners could understand quickly.

Approach

I kept it to a single page. Multiple pages would have invited more explanation, and more explanation was the problem.

The page states the offering plainly and then leads with MY TREES, the company's flagship initiative, as a specific example. One real project communicates the model faster than a description of the model does.

Contact is direct, since the realistic outcome here is a conversation rather than a purchase.

Result

A business with several moving parts now reads as one clear idea, and interested partners know how to start a conversation.